Inova Children's Hospital

Inspired by the vibrancy of childhood, the new Inova Children’s identity brings imagination, warmth, and clarity to pediatric care. Building on the parent brand’s 2023 redesign, the children’s system introduces cheerful colors, playful iconography, and welcoming design to reflect the joyful, supportive experience families can expect.
I designed the full identity system for both the parent and children’s brands, including the logos, color, typography, illustration, and photography art direction — under the guidance of the Creative Director. The system is flexible, easy to use, and full of tools that help the internal team bring the brand to life across multiple channels.